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MBA IV-SEMESTER QUESTION BANK

4.1 Strategic Management

Unit – I  (Short)

1.      Strategic Management 2. Strategy 3. Levels of Strategy 4. Strategic Vision

5. Mission Statement 6. Objectives   7. Strategic intent  8. Strategic position

9. Strategic choices 10 Strategy in Action

Essay:

1.      Describe briefly the five tasks of Strategic Management.

2.      Define strategic management and explain its importance.

Unit – II (Short)

1.      Macro Environment 2. Industry Environment 3. Global Environment 4. Key drivers of change 5. Porter’s Diamond Model 6. Opportunities and Threats

1.      Strategic capability 8. Resources 9. Core competencies 10 Cost Efficiency

Essay:

1.      Explain the relevant components of external environment

2.      Explain porter’s five forces model of competition.

3.      What are the sources of cost efficiency?

4.      What is value chain analysis?  Explain its importance in achieving competitive advantage.

Unit – III (Short)

1.      Strategic Business Unit (SBU) 2. Business level strategy 3. Generic strategies

4. Competitive advantage 5. Emerging industries 6. Fragmented industries

7.      Runner – up firms 8. Industry leaders 9. Weak and crisis ridden business

10   Maturing industries

Essay:

1.      Explain various components of business level strategy.

2.      Briefly explain the various competitive strategy options.

3.      What are the strategic moves of maturing industries in a competitive environment?.

Unit – IV (Short)

1.      Corporate level strategy 2. International strategy 3. Diversification

4.      Unbundling 5. Outsourcing 6. Cooperative strategy 7. Mergers 8. Acquisitions

9        Strategic Alliances 10 Vertical Integration

Essay:

1.      Explain various offensive and defensive strategies.

2.      What do you mean by outsourcing?  Explain various benefits of outsourcing.

3.      Write a brief note on product and market diversification.

4.      What are the objectives and features of International strategy?

Unit – V (Short)

1.      Strategic control   2. Corporate Governance   3. Corporate culture                                        

4.Strategic leadership 5. strategic Entrepreneurship 6. Social responsibility of Business

      7.  Strategy Execution 8.  Behavioral control

Essay:

1.      What do you mean by “Corporate Governance”?  Explain its effective mechanisms.

2.      Explain various organizational structures for good strategy implementation.

Explain various components of effective strategic leadership

4.2 Supply Chain Management

Unit – I(Short)

1.      Customer service                                   6.  Demand Planning

2.      Value chain                                            7.  Aggregate Planning

3.      Reverse supply chain                             8.  Predictable variability

4.      SCOR model                                          9.  Blue whip effect

5.      Forecasting                                            10. Optimization in supply chain

 Essay:

1.      Explain the objectives of Supply Chain Management.

2.      What are the functions of Supply Chain Management?

3.      Describe the conceptual frame work of Supply Chain Management.

4.      Discuss supply chain strategies.

5.      How technology integration help’s in Supply Chain Management.

6.      What are the problems of complexity confronting in supply chain.

7.      Elaborate on Global Supply Chain Management.

8.      How does R S C affect Supply Chain Management?

9.      Explain in detail SCOR model.

10. What do you understand by value delivery system?  Explain Role of Modeling.

11. How does Demand planning and forecasting help in Supply Chain Management.

12. How does managing predictable variability help in Supply Chain Management.

13. What is the importance of aggregate planning in Supply Chain Management?

Unit – II(Short)

1.      Inbound logistics                                10.  E - Procurement

2.      Out bound logistics                             11.  Group purchasing

3.      Logistics Management                        12.  Reverse Auctions

4.      Logistics Organization                        13.  Supplier partnerships

5.      3 PL                                                     14.  Inventory

6.      4 PL                                                     15.  J I T

7.      International logistics                           6.  V M T

8.      Reverse Logistics                                 17. Out sourcing

9.      Global sourcing

Essay:

1.      Explain the process of Logistics Management?

2.      How to develop the logistics organization for effective supply chain management.

3.      Discuss the development of integrated logistic strategy.

4.      How logistics contribute in maximizing profitability.

5.      Explain the process of International logistics.

6.      Discuss the issues and problems in Global sourcing.

7.      “Creating and managing supplier relationships is essential for today’s organizations” – Justify.

8.      What are the strategies for supplier relationships?

9.      Explain the concept of multi-tier supplier partnerships with a suitable example.

10. Critically examine the role and importance of inventory management in supply chain management.

11. Explain the concept of supply chain management.  Explain the importance of supply policies.

12. Critically examine inventory as an element of customer service.

13. What are the factors influencing the decision making process of outsourcer.

Unit – III(Short)

1.      Strategic Partnerships                             5.  Equipment warehousing

2.      Relationship Management                      6.  Bench marking

3.      Handling systems                                    7.  Lean Manufacturing

4.      PPP environment                                     8.  Agile manufacturing

Essay:

1.      Discuss strategic issues in supply chains – Strategic partnership.

2.      What are strategic alliances?  Explain the collaborative advantages.

3.      Explain strategic relationships in logistics.

4.      What do you understand by SC restructuring issues, problems and benefits?

5.      What we the issues and problems in Bench Marking.

6.      What are the types of Bench Marking?

7.      Describe the methods of Bench Marking?

8.      What is the process of Bench Marking?

9.      Discuss the elements of lean manufacturing.

10. Explain the integration of lean manufacturing and Supply Chain Management.

Unit – IV(Short)

1.      Strategic partnerships                               7.  Bench marking

2.      Handling system                                       8.  Lean manufacturing

3.      PPP Environment                                      9.  Agile manufacturing

4.      Equipment warehousing

Essay:

1.      What are the strategic issues in supply chains?

2.      Discuss the importance of strategic partnerships.

3.      Discuss the alliances and collaborative advantages in organization.

4.      What are strategic relationships in logistics?

5.      How does supply chain restructuring helps in issues, problems and benefits.

6.      How Bench Marking helps in business.

7.      What are the issues and problems in Bench Marking?

8.      Explain the process of Bench Marking.

9.      What is the concept of lean manufacturing?

10. What do you understand by agile manufacturing?

11. What are the elements of lean manufacturing?

12. Explain integration of lean manufacturing and Supply Chain Management.

Unit – V(Short)

1.      Channel Design                                         6.  Customer led business

2.      Customer service                                       7.  Customer focus in Supply Chain

3.      Customers and Employees                        8.  Complaint handling

4.      Packaging                                                  9.  R F I D

5.      Re – Packaging                                         10. Bar coding

Essay:

1.      Explain distribution network in supply chain.

2.      Discuss various factors influencing in channel design.

3.      Role and importance of distributors in Supply Chain Management.

4.      What is meant by Internal and External supply chain integration?

5.      Explain the role and importance of handling systems.

6.      Discuss the procedure of selection of handling systems in Supply chain integration.

7.      Critically examine the role of Human Resources in Supply Chain Management?

8.      What are the issues in workforce management?

9.      Explain the Relationship management with suppliers and customers.

10. What do you understand by Retail Supply Chain Management?  Briefly discuss the role of transportation and inventory in retail supply chain management.

11. What are the problems and issues in transportation?

12. What is the role of Packaging and Repackaging of inventory?

13. Discuss in detail customer service strategies.

14. How does R F I D help in inventory tracking?

15. How does Bar Coding help in inventory management?

16. Explain role of packaging in Retail Business.

4.3 Entrepreneurial Development

Unit – I (Short)

1.         Entrepreneur 2. Entrepreneurship 3. Entrepreneurial Development    

4.  Intrapreneur  5. Woman Entrepreneurship 6. Rural entrepreneurship

Essay:

1.      What do you understand by the term entrepreneur?  What are the distinguishable characteristics of a successful entrepreneur?

2.      How an entrepreneur differs from manager?  What are the main functions performed by an entrepreneur?

3.      Comment on the statement “Entrepreneurs are made not born”.

4.      “Entrepreneurship is a process of giving birth to an enterprise” Discuss.

5.      Give an account of the evolution and growth of industrial entrepreneurship in India?

6.      “Entrepreneur is a catalyst in the economic development of the country”  Discuss

7.      What is meant by women Entrepreneurship?  What are the problems faced by women entrepreneurs.

8.      Define rural entrepreneurship and discuss the need for and importance of rural entrepreneurship in India?

9.      What are the problems faced by rural enterprises and what measures can be taken for developing rural entrepreneurs?

10. Explain the theories of Entrepreneurship?

Unit –II (Short)

1.      Entrepreneurial Motivation 2. Achievement Motivation 3. Entrepreneurial competencies 4. Entrepreneurial Mobility 5. E D P

Essay:

1.      What are the factors which influence the growth and development of entrepreneurship?

2.      Discuss the role of Government in supporting entrepreneurship development in India?

3.      What is meant by entrepreneurial motivation?  Is it necessary for a successful entrepreneur?

4.      What are the factors that motivate people to go into business?

5.      What do you understand by the term entrepreneurial competency?  Can the competencies be developed?

6.      Describe the process of development of entrepreneurial competencies?

7.      What do you understand by the terms entrepreneurial mobility?

8.      Distinguish between vocational and occupational mobility?

9.      Give a brief account of the occupational mobility of Indian entrepreneurs?

10. What is the meaning of E D P?  Explain the needs and objectives of E D P?

11. Discuss the core contents and curriculum of E D P’s.

12. Discuss the various phases involved in EDP and how will you evaluate an E D P?

Unit – III (Short)

1.      S S I 2. Small enterprise 3.Project report 4. Project finance 5. Project identification and selection 6. Project appraisal 7. Ownership structures

Essay:

1.      Define a S S I.  What are its chief characteristics?

2.      What is the rationale behind the development of S S I in India?  List its objectives?

3.      Appreciate the role of S S I in the development of the national economy?

4.      Describe the main problems faced by S S I in India? 

5.      Describe the steps involved in the identification and selection of the project?

6.      Define a project report.  What is the significance and how is it prepared?

7.      What is project appraisal?  Discuss the methods used to appraise a project.

8.      What are the various sources of finance which are available to a small – scale enterprise to raise funds?

9.      What are the various ownership structures which you can suggest for small scale industry?  How would you select the best structure?

Unit – IV (Short)

1.      S I D C 2. T C O 3. S S I B 4. I R B I

Essay:

1.  State the need for institutional finance for small enterprises?  Discuss the role of eight      institutions in providing the support to small enterprises.

1.      Discuss the role of I D B I and S I D B I in financing S S I in India.

2.      How do S F C’s contribute to the development of small – scale enterprises in India?

3.      Discuss the need for institutional support to S S I and the role of National small – scale Industries Corporation.

4.      What are the functions performed by S I D B I to boost the growth of S S I.

5.      What is district industry centre?  Explain its functions.

6.      Define an industrial estate and give an account of the performance and problems of the industrial estates in India.

Unit – V (Short)

1.      Venture capital 2. Hands on Vs Hands off nurturing 3. Seed capital 4. T D I C I            5. First Chicago method 6. Exit strategies 7. Revenue multiplier

Essay:

1.      Define venture capital financing?  What is its need and discuss its features.

2.      Discuss the structure and regulatory frame work of venture capital financing.

3.      What are the different methods for valuating a venture capital investment?

4.      Discuss the different kinds of financing of venture capital unit and nurturing methodologies.

5.      How do you value a venture capital portfolio and what are its different exit strategies?

6.      Discuss the role of performance of T D I C I and other venture capital firms in India.

4.4.1. Financial Risk Management ( E1 F)

Unit – I (Short)

1.      Define Risk 2. Types of Risk 3. Degrees of Risk 4. Product Market Risk Vs. Capital Market Risk 5. Pure Risk Vs Financial Risks 6. Loss control7. Risk financing8. Risk transfer 9. Risk retention 10.Risk management process 11. Credit risk 12. Basis risk  Vs  Market risk 13. Risk events 14. Risk indicators 15. Internal Vs  External Risk reporting

Essay:

1.      Define Risk?  How would you classify Risk?

2.      What are the pre – requisites of Risk Management?  Explain the fundamentals and steps in a risk management process.

3.      What are the various tools & techniques which can be used for managing risk.

4.      Define risk reporting.  Distinguish between external and internal risk reporting.  What are the essentials of a good risk report.

5.      Discuss the various approaches and methods of risk management.

Unit – II (Short)

1.      CaR  Vs  VaR  2. Struss testing  Vs  Back testing   3. A L M 4. A L C O 5. R S G 6. R S A 7. R S L 8. +ve gap 9.   –ve gao 10.  Capital adequacy Ratio

Essays:

1.      What are the guidelines of R B I for Asset liability Management?

2.      Explain how interest rate risks in managed under A&M?

3.      Explain how credit, liquidity, foreign exchange risk managed.

4.      Define CaR & VaR.  How are they useful to measure risk?

5.      How can firms manage risk, when it uses CaR or VaR?

6.      What is risk & how it is measure?

7.      What is VaR?  What are 3 methods or approaches that are use to calculate VaR?

Unit – III (Short)

1.      Forward contract  Vs  Future contract 2. Margin requirement 3. BASIS 4. Convergence 5. Arbitrator 6. Hedge ratio 7. Marking to market 8. Speculators  Vs  Hedgers 9. Clearing House

Essays:

1.      Discuss how forward contract can be used to manage price risk and interest note risk and exchange rate risk.

2.      Distinguish between forward contract & future contract.

3.      What are the Derivatives?  What are the major types of derivatives, how can they be used to manage risk and enhance return.

4.      Discuss how future contract can be used for the purpose of risk management?

5.      Discuss the features of forward contract and its merits and demerits?

6.      Illustrate with suitable examples how pay offs are calculated for forward contract in both long and short position?

7.      What are the functions of futures market and What are the 4 ways through which the futures position can be closed.

8.      What is the Margin?  What are the different types of Margin?  Explain to Marking to Market?

9.      Who are the participant of Future Markets?

10. Discuss Hedging Strategy by using futures?

Unit – IV (Short)

1.      Swaps 2. Currency swaps  Vs  Interest rate swap3.  Swap option

Essays:

2.      Define a SWAP.  What are the different types of SWAPS?

3.      Explained how Interest Rate Swaps can be used to manage risk?

4.      What is a Currency Swaps?  How can it be used  to manage Exchange rate risk?

5.      Explain how is a currency swaps can be use to hedge against the risk of decline and rise in value of a liability?

6.      Discuss the valuation and pricing of an interest rate swap.

7.      Elucidate the valuation and pricing of currency swap.

Unit – V (Short)

1.      Put and Call option 2. European  Vs  American style option 3. Intrinsic value of option 4. Time value of option 5. Foreign exchange option 6. Caps, floors, collars 7. B O P M 8. BSOPM 9. In the money  Vs   Out of the money 10. Stock index options

Essays:

1.      What is an option?  Discuss the different types of options.

2.      What is option premium?  How are put and call option priced.

3.      What are the factors influencing option pricing.

4.      Discuss the BSOPM with its assumptions.

1.4.3.            Financial Services and Systems (E2F)

Unit – I (Short)

1.      Financial Engineering 2. Fee based Financial Services 3. Factoring 4. Underwriting

5.      Underwriter

Essay:

1.      Define Financial Services.  Explain about its classification.

2.      Distinguish between fund based and fee-based financial activities.  Briefly

Explain about various-fee-based financial services.

3.      Explain about need for innovation in financial services.

4.      Discuss about new financial products and services.

5.      Briefly discuss the various fund-based and non-fund based financial services in India.

6.      Give a brief overview of Indian financial services sector scenario.

Unit – II (Short)

1.      Leasing 2. Break even lease rental 3. Operating lease 4. Hire Purchase

Essay:

1.      What is leasing?  Discuss the procedures and steps involved in the financial evaluation of leasing.

2.      Explain the concept and characteristics of hire purchase financing.  How can it be distinguished from lease financing?

3.      Discuss briefly about legal and tax frame work of hire purchase.

4.      Write about classification of Leasing?

5.      Explain about legal, tax and accounting aspects of leasing.

Unit – III (Short)

1.      Factoring 2. Re-course factoring 3. Bill discounting 4. Functions of factor.

Essay:

1.      Explain about the features and classification of factoring.

2.      Write about the Legal aspects of factoring.

3.      Briefly discuss about factoring in India.

4.      Explain about the process of bill discounting.

5.      Discuss about legal and financial aspects of Bill discounting.

Unit – IV (Short)

1.      Venture capital financing (V C F) 2. Exit strategies of VCF 3. First Chicago method    4. Revenue multiplier method.

Essay:

1.      Discuss about funding and entry strategies of V C F.

2.      Explain about the valuation of VCF.

3.      Briefly discuss about Venture Capital Financing scenario in India.

4.      Explain about the Regulatory frame work of V C F.

Unit – V (Short)

1.      Book – Building 2. Issue Management 3. Registrar to the Issue 4 Green shoe option

5.      Initial Public Offering (IPO) 6. CRISIL

Essay:

1.      Discuss briefly SEBI guidelines on Merchant Banking.

2.      Explain in detail the role of Merchant Bankers in pre-issue and post-issue management.

3.      What is credit rating?  Write a note on credit rating agencies in India.

4.      Write about the advantages and types of ratings.

5.      Briefly discuss about dimensions of credit rating methodology and process.

6.      Explain about evolution of Merchant Banking and functions of M B.

5.6.2.              Services and Global Marketing (E2M)

Short Answers:

1. 4 I; s of services   2. Segmentation 3. Targeting    4. Poisoning 5. Customer Expectations

 6. Product 7. Promotion  8. Pricing  9. Physical Evidence 10. Service Quality 11. Intangibility   12. Global Markets 13. Consumer Markets  14. Cultural Environment        15. Economic Environment  16. Demographic Environment 17. Political Environment           18. Technological Environment 19. Global Customer

Unit – I Essay:

1.      What is a goods – services continumuuim?  Why should firms be aware of this concept?

2.      Why it is sometimes difficult to decide if an offering is a product or service?

3.      Describe advantages of goods service continent?

4.      What are the main differences between products and services?

5.      Briefly comment on:  Goods & Services.

6.      Identify and discuss the distinguishing characteristics of services.

7.      Why is it essential for marketers to have a thorough understanding of services classification?

8.      How do you classify the following services.  (a)  Architectural services

(b)  Bicycle based courier service   (c) Private psychotherapist

      9.  Explain the different categories of Industrial Marketing of each category?

     10.  What are industrial services?  How are they being marketed?

     11.  How do family and reference groups influence buying behavior where buying              services.

     12.  How does a buying behavior of an individual consumer differs from the              organizational behavior.

     13.  Explain steps involved in individual buying process.

     14.  Explain the steps involved in organizational buying process.

     15.  Briefly explain the following:-       (a)  Differentiated Marketing  

            (b)  Undifferentiated Marketing     (c) Concentrated Marketing 

     16.  What are the basic steps in service segmentations?  Explain.

     17.  Explain briefly    (1)   Segmentation    (2)   Targeting    (3)   Positioning

Unit – II Essay

1.      Customers buy value for money?  Do you agree?  Explain.

2.      Comment on service marketing mix?

3.      What additional elements must be added in the traditional marketing mix of services and why?

4.      Why is it so important to understand service levels?  Explain.

5.      Write short notes on (a) range of service product   (b) Product item, Product line, Product mix.

6.      What are various type of new services?  Explain with examples?

7.      Explain various methods used in pricing the services.

8.      What is franchising?  Discuss trade name franchising?

9.      There are three keys to success of service delivery location, location, location.  Do you agree?

10. What are main elements of promotional mix?

11. What are the factors to be kept in mind while designing a promotion can pain for a service.

Unit – III Essay

1.      Explain with examples the strategies used for dealing with in consistency?

2.      To overcome the potential problems created by inseparability characteristics of services.  What strategies should be used?

3.      What is service encounter?  Explain its significance in service delivery?

4.      Why is the membership relationship used as a marketing strategy?  Explain with example.

5.      Define internal marketing and its relevance in content of delivery service quality to external customers.

6.      Why is internal marketing communication so important on service firms?

7.      Define Relationship marketing.   Discuss features of transactional and relationship marketing.

8.      Discuss the application of relationship marketing.  With respect of different type of customers.

9.      What is interactive marketing?  Explain.

10. What is customer service mix?  Explain the relevance in context of interactive marketing.

Unit – IV Essay

1.      Explain importance of Global markets?

2.      What do you understand by consumer markets?

3.      What are different environments for global marketing?

4.      Explain Demographic environment.

5.      Elaborate on political and government environment.  

Unit – V Essay

1.      How do you identify global customer needs?

2.      What are the strategies for satisfying global customer needs?

3.      Write the procedure for co-coordinating marketing activities.

4.      Explain global product planning.

5.      What are product objectives?

6.      What are new products in global marketing?

7.      Differentiate global and Indian marketing.